Free Prize Inside

Author: Seth Godin
Publisher: Penguin
ISBN: 1101218452
Category : Business & Economics
Languages : en
Pages : 279

Book Description
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.

Free Prize Inside

Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141935758
Category : Business & Economics
Languages : en
Pages : 195

Book Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

The Book of What Stays

Author: James Crews
Publisher: U of Nebraska Press
ISBN: 0803237820
Category : Poetry
Languages : en
Pages : 97

Book Description
For any of us, what stays? For the arsonist's wife who has not yet left? The devout saint trudging another mile in his nail-shoes? The lost couple in their dying moments in a Nebraska blizzard? The old woman who refuses to leave her home in Chernobyl? With an unflinching eye, James Crews gives us the forbidden love, forbidden unions, and secret lives that, whatever the loss, the attrition, the cost, we must acknowledge, must hold, must keep. And here, in Crews's finely wrought, deeply felt poems, is their testimony.

A Prize Inside

Author: Anastasia Suen
Publisher: Capstone
ISBN: 1434216276
Category : Awards
Languages : en
Pages : 18

Book Description
Robot and Rico go to the grocery store to search the cereal boxes for the one prize they don't have.

The World's Most Prestigious Prize

Author: Geir Lundestad
Publisher: Oxford University Press
ISBN: 0192579010
Category : History
Languages : en
Pages : 238

Book Description
The World's Most Prestigious Prize: The Inside Story of the Nobel Peace Prize is a fascinating, insider account of the Nobel peace prize. Drawing on unprecedented access to the Norwegian Nobel Institute's vast archive, it offers a gripping account of the founding of the prize, as well as its highs and lows, triumphs and disasters, over the last one-hundred-and-twenty years. But more than that, the book also draws on the author's unique insight during his twenty-five years as Director of the Norwegian Nobel Institute and Secretary of the Norwegian Nobel Committee. It reveals the real story of all the laureates of that period - some of them among the most controversial in the history of the prize (Gorbachev, Arafat, Peres and Rabin, Mandela and De Klerk, Obama, and Liu Xiaobo) - and exactly why they came to receive the prize. Despite all that has been written about the Nobel Peace Prize, this is the first-ever account written by a prominent insider in the Nobel system.

The Pursuit of Holiness

Author: Jerry Bridges
Publisher: Tyndale House Publishers, Inc.
ISBN: 1631466399
Category : Religion
Languages : en
Pages : 201

Book Description
This new edition replaces both The Pursuit of Holiness (ISBN 9781576839324) and the study guide (ISBN 9781576839881) by combining both resources into one volume "Be holy, for I am holy," commands God. But holiness is something that is often missed in the Christian's daily life. According to Navigator author Jerry Bridges, that's because we're not exactly sure what our part in holiness is. In The Pursuit of Holiness, he helps us see clearly just what we should rely on God to do--and what we should take responsibility for ourselves. As you deepen your relationship with God, learn more about His character, and understand the Holy Spirit's role in holiness, your spiritual growth will mature. The included study guide contains 12 lessons.

Sharing the Prize

Author: Gavin Wright
Publisher: Harvard University Press
ISBN: 0674076443
Category : Business & Economics
Languages : en
Pages : 368

Book Description
Southern bus boycotts and lunch counter sit-ins were famous acts of civil disobedience but were also demands for jobs in the very services being denied blacks. Gavin Wright shows that the civil rights struggle was of economic benefit to all parties: the wages of southern blacks increased dramatically but not at the expense of southern whites.

How to Win the Nobel Prize in Literature

Author: David Carter
Publisher: Hesperus Press
ISBN: 1780940408
Category : Literary Criticism
Languages : en
Pages : 170

Book Description
With humor, wit, and insight, David Carter sets out a number of fail-safe rules to follow in order to win the Nobel Prize in literatureThere are acclaimed writers— James Joyce, Marcel Proust, Tolstoy, Mark Twain— who never won the Nobel Prize, and others, less well known, such as Henryk Sienkiewicz, Paul Heyse, and Romain Rolland, who did. What exactly does one have to do to impress, or be snubbed by, the Nobel Committee? This book is a fascinating survey of the Nobel Prize for literature, constructed as a tongue-in-cheek series of rules. "Be a man" is one of them, and "Make sure your best work has been translated into Swedish" another. Presenting biographical information as well as extracts from their work, David Carter will try to answer a number of questions about the prize, such as What are the outstanding qualities of the winners' works? Were there any unusual circumstances attending the award? and Who else was considered and rejected and why?

The Prize in the Game

Author: Jo Walton
Publisher: Macmillan + ORM
ISBN: 1429956194
Category : Fiction
Languages : en
Pages : 360

Book Description
Set in the world of Jo Walton's previous novels, The King's Peace and The King's Name, The Prize in the Game takes us to a shining era of dark powers, legendary heroes and passionate loves-all of them ruled by the hand of Fate. When a friendly competition leads to the death of a beloved horse and incurs the wrath of the Horse Goddess, the kingdoms of the island of Tir Isarnagiri are doomed to suffer. As the goddess' curse chases them down the years, four friends destined for kingship-Conal, Emer, Darag, and Ferdia-are forced into conflict as their countries build towards war. Matters are complicated when Emer and Conal fall in love, and dream of escaping together from the machinations of their respective families. But Conal and Ferdia are rivals for the High Kingship of the island, and Conal cannot simply leave. The contest between them will lead to a visionary quest on a mountain sacred to the gods-and terrifying to men. Yet Emer faces an even greater struggle. For when war finally comes, Emer has two choices: perform her duty to the homeland to which she owes everything, or protect the one she loves and be branded a traitor forever. The path she takes will become the stuff of legend, and forever alter the destiny of Tir Isarnagiri. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Science, Policy, and the Value-Free Ideal

Author: Heather E. Douglas
Publisher: University of Pittsburgh Pre
ISBN: 082297357X
Category : Philosophy
Languages : en
Pages : 227

Book Description
The role of science in policymaking has gained unprecedented stature in the United States, raising questions about the place of science and scientific expertise in the democratic process. Some scientists have been given considerable epistemic authority in shaping policy on issues of great moral and cultural significance, and the politicizing of these issues has become highly contentious. Since World War II, most philosophers of science have purported the concept that science should be "value-free." In Science, Policy and the Value-Free Ideal, Heather E. Douglas argues that such an ideal is neither adequate nor desirable for science. She contends that the moral responsibilities of scientists require the consideration of values even at the heart of science. She lobbies for a new ideal in which values serve an essential function throughout scientific inquiry, but where the role values play is constrained at key points, thus protecting the integrity and objectivity of science. In this vein, Douglas outlines a system for the application of values to guide scientists through points of uncertainty fraught with moral valence.Following a philosophical analysis of the historical background of science advising and the value-free ideal, Douglas defines how values should-and should not-function in science. She discusses the distinctive direct and indirect roles for values in reasoning, and outlines seven senses of objectivity, showing how each can be employed to determine the reliability of scientific claims. Douglas then uses these philosophical insights to clarify the distinction between junk science and sound science to be used in policymaking. In conclusion, she calls for greater openness on the values utilized in policymaking, and more public participation in the policymaking process, by suggesting various models for effective use of both the public and experts in key risk assessments.